Greyson to Open New Den in Grand Rapids

Downtown Grand Rapids is about to get a serious style upgrade. Greyson Clothiers—a brand synonymous with blending high-performance golf apparel and elevated lifestyle wear—is opening its latest retail experience in the heart of the city. Located at the corner of Monroe Center and Division Avenue, the new 4,100-square-foot Greyson Grand Rapids Den is poised to be a must-visit for golfers and fashion-forward shoppers alike.

Since its launch in 2015, Greyson has made waves in the world of golf and lifestyle apparel. Known for its tailored silhouettes and performance-ready fabrics, this isn’t your average polo-and-khakis brand. Greyson delivers versatility, seamlessly transitioning from the course to cocktails with designs that are as sharp as they are functional.

The move to Grand Rapids is a no-brainer for the Michigan-rooted brand, which already has Dens in Detroit and Harbor Springs. CEO Charlie Schaefer summed it up perfectly: “Our Grand Rapids Wolf Den will be uniquely curated… with limited-edition collaborations and bespoke lifestyle product capsules.” Translation? Expect more than your usual Greyson staples. Think exclusive gear repping the Detroit Lions, University of Michigan, and Michigan State University, plus accessories and seasonal collections for the whole family.

What truly sets this Den apart is the introduction of Greyson’s “Custom Shop.” Picture this: a sleek, glass-enclosed workspace where you can watch artisans personalize your hats, shirts, and more in real-time. This isn’t just retail—it’s an experience. Whether you’re looking to flex a one-of-a-kind cap on the course or snag custom gear for your corporate squad, the Custom Shop brings an element of creativity and craftsmanship to downtown Grand Rapids.

As Schaefer explained, this addition also supports Greyson’s global wholesale business, adding a touch of light manufacturing to the mix. It’s an innovative approach that merges luxury retail with production, making Greyson’s Grand Rapids Den a true standout.

This expansion isn’t just about Michigan. With eight global locations, including hotspots like New York City, West Palm Beach, and even South Korea, Greyson is cementing its place as a leader in modern golf fashion. The Grand Rapids Den adds a fresh layer to this global story while reinforcing the brand’s deep Michigan roots.

For West Michigan golfers—and anyone who appreciates high-quality, versatile apparel—Greyson’s new Den is a game-changer. Whether you’re swinging clubs or sipping craft cocktails downtown, this is the kind of gear that keeps you looking sharp and feeling confident.

Greyson Clothiers Grand Rapids Den opens later this month at 40 Monroe Center St. NW. If you’re ready to elevate your golf wardrobe (and let’s be real, who isn’t?), this is your chance to experience the brand’s signature style and innovation up close.

Stay tuned for the official opening date—and start dreaming about that custom hat you’ll be rocking all season.

Now, my only question is when Greyson will open a Den in the Bay Area.

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